About a month ago we delivered our third 30-second television spot for J!NX, the awesome clothing company for geeks and gamers of all flavors. We wrote about the first two spots and how we came to work with J!NX in this blog post from back in August.
This spot stars The Frag Dolls, a group of pro gamers with nearly 1.5 million Twitter followers sponsored by Ubisoft. Ubisoft flew in nearly the entire group of Frag Dolls for our shoot, and they were a pleasure to work with. We had a great back and forth with J!NX to alter the style of this spot to something with more edge and energy. I like all three of the commercials, but this one feels particularly close to the mark for me. And, I might add, this was Zadi's tv commercial directing debut! She did a terrific job.
Zadi and I met Ray Doustdar a few months ago when he got in touch with us to ask Zadi to be a part of the "Get Into It" brand campaign he was directing for J!NX, a clothing company that's been on our radar for many years. J!NX is one of the companies that has smartly used the web to build a loyal community, starting from a 10' x 10' room in an apartment to the expansive warehouse they currently occupy. They make extremely cool gear for men and women in case you were unaware! Check out Zadi's page on the J!NX site, alongside awesome people and friends of ours like Felicia Day, Alex Albrecht, and Veronica Belmont to name a just a few prominent J!NX supporters.
