As some of you may know already, earlier today we launched a new website and rebranded our relatively successful web show JETSET into EPIC-FU. So far the response has been very strong in support of the new name and feel. There is also criticism and confusion, which is understandable. Name changes are a big deal and people get comfortable with things.
In the run-up to the name change, the one thing we did not have time to properly consider was a communications plans to make our motivations clear. After all, there's really only the three of us doing all the production work, editing, and website design and development for JETSET and other projects. We've had some great support from Next New Networks helping us with the show's myriad distribution points. But the thought behind the name change needs to come directly from the show creators, myself and Zadi. We couldn't ask our partners to explain our decisions for us.
