A Look Back and a Look Forward for Epic Fu

Judging by the number of inquiries we get every day asking about EPIC FU from our truly amazing viewers, a lot of you have noticed that we haven't posted a new episode of the show since late March. We'll be back in about a week, but the hiatus we've taken has allowed us to refuel the creative gas tanks and think about the future of the show.

As we come up on the two-year anniversary for EPIC FU in early June, we can't help but think about how much the show has changed over the years. The early JETSET episodes were constituted as a variety and sketch show. We spent those first nine months identifying our viewers and transitioning into the format that became a resource and hangout for so many more people than we could have expected.

In March of 2007 we entered a licensing partnership with Next New Networks, and in the past year EPIC FU has come into its own. We benefitted from the advertising relationships they created and from their super-distribution strategy, which helped us bring in audiences at video hosting sites across the web. We were always on the same page about the importance of creativity, community, and interactivity as core elements of everything related to the show.

We spent a lot of time talking with Tim Shey, Fred Seibert, Jed Simmons, Herb Scannell, and their very talented team. The amount of knowledge they were willing to share with us about building brands and developing business strategies helped expand our thinking and made us examine what we are creating in ways we had not considered previously. We are fortunate to have people like them as mentors and friends.

After much consideration and discussion with NNN, we've decided to go our separate ways. As Tim wrote on the NNN company blog, it's no secret that we're good friends and really enjoyed our time working together. You know a partnership has been a success if each side comes out stronger for it. With NNN racking up something like 30 million video views a month across their networks these days, we fully expect them to continue to be viewed as leaders in our young industry.

The next stage for each of us is more focused than it has ever been. With so many strong brands and entertaining shows, NNN has something for everyone. And EPIC FU will be back soon with new shows, great guests, and plenty of Zadi snaps. :)


Clintus said:

Wow, can't wait to hear the big news. Glad to hear you and NNN are leaving on good terms, you both rock!


Angela said:

I can't wait to hear the big news.